AYR


Digital & Social Brand Campaign

____
Role: Director
DP: Kevin C.W. Wong
Art Director: Jen Cast Galán
Editor: Poyi Lam
Production: Darlene Liebman



___

Design Process

AYR (All Year Round) is an NYC-based female founded fashion brand that designs seasonless essentials for everyday life.

AYR’s Brief asked for a digital and social campaign featuring strong, real women of all ages on the streets of downtown New York.

This spot features ‘Granny’ an 85-year old powerhouse of a beauty struttin’ her stuff on the Bowery like a boss.

                                                                                              

Photo Credit: AYR



© COPYRIGHT 2019 MONIQUE AH-SUE | CREATIVE DIRECTOR + DIRECTOR