AYR
Digital & Social Brand Campaign
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Role: Director
DP: Kevin C.W. Wong
Art Director: Jen Cast Galán
Editor: Poyi Lam
Production: Darlene Liebman
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Design Process
AYR (All Year Round) is an NYC-based female founded fashion brand that designs seasonless essentials for everyday life.
AYR’s Brief asked for a digital and social campaign featuring strong, real women of all ages on the streets of downtown New York.
This spot features ‘Granny’ an 85-year old powerhouse of a beauty struttin’ her stuff on the Bowery like a boss.
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Photo Credit: AYR
AYR’s Brief asked for a digital and social campaign featuring strong, real women of all ages on the streets of downtown New York.
This spot features ‘Granny’ an 85-year old powerhouse of a beauty struttin’ her stuff on the Bowery like a boss.
![](https://freight.cargo.site/t/original/i/27cd7250ee05031981d914de1a23f1ca1ffc0a864028c41e4c9092ece8d03c6d/Screen-Shot-2019-05-08-at-1.24.16-PM.png)
![](https://freight.cargo.site/t/original/i/9eca09d89b2dd41999b4a387d6ac0436da8cff88aa5f1ce39ff74cef76c7b355/Screen-Shot-2019-07-14-at-1.49.08-PM.png)
Photo Credit: AYR