AYR


Digital & Social Brand Campaign

____
Role: Director

DP: Kevin C.W. Wong
Art Director: Jen Cast Galán
Editor: Poyi Lam
Production: Darlene Liebman




___

Design Process

AYR (All Year Round) is an NYC-based female founded fashion brand that designs seasonless essentials for everyday life.

AYR’s Brief asked for a digital and social campaign featuring strong, real women of all ages on the streets of downtown New York.

This spot celebrates high rise denim, long legs and verticals on a sunny New York day.




Photo credit: AYR



© COPYRIGHT 2023  MONIQUE AH-SUE | CREATIVE DIRECTOR + DIRECTOR
MADE BY INDUSTRY