AYR
Digital & Social Brand Campaign
____
Role: Director
DP: Kevin C.W. Wong
Art Director: Jen Cast Galán
Editor: Poyi Lam
Production: Darlene Liebman
___
Design Process
AYR (All Year Round) is an NYC-based female founded fashion brand that designs seasonless essentials for everyday life.
AYR’s Brief asked for a digital and social campaign featuring strong, real women of all ages on the streets of downtown New York.
This spot celebrates high rise denim, long legs and verticals on a sunny New York day.
![]()
![]()
Photo credit: AYR
AYR’s Brief asked for a digital and social campaign featuring strong, real women of all ages on the streets of downtown New York.
This spot celebrates high rise denim, long legs and verticals on a sunny New York day.
![](https://freight.cargo.site/t/original/i/c1b8841213388145563fb266d7d76603baa0d8c37bb154407c07043dca3d103e/vogue.png)
![](https://freight.cargo.site/t/original/i/5b37d72f9ec252482f64fa069cf8a9b1dea257def7daeefc6a8249f3e3ab9093/Screen-Shot-2019-05-05-at-3.39.46-PM.png)
Photo credit: AYR