AYR
Digital & Social Brand Campaign
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Role: Director
DP: Kevin C.W. Wong
Art Director: Jen Cast Galán
Editor: Poyi Lam
Production: Darlene Liebman
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Design Process
AYR (All Year Round) is an NYC-based female founded fashion brand that designs seasonless essentials for everyday life.
AYR’s Brief asked for a digital and social campaign featuring strong, real women of all ages on the streets of downtown New York.
This denim-focused spot is inspired by NY grit, old street photography, Vivian Maier, Saul Leiter, etc.
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AYR’s Brief asked for a digital and social campaign featuring strong, real women of all ages on the streets of downtown New York.
This denim-focused spot is inspired by NY grit, old street photography, Vivian Maier, Saul Leiter, etc.
![](https://freight.cargo.site/t/original/i/a50b3b960311ed3bbde87bdb603b9af3fb0f70e958f6562350e2bc97f4be08d2/Screen-Shot-2019-05-19-at-1.13.33-PM.png)
![](https://freight.cargo.site/t/original/i/9407d9eda702b59bf6bbd90dbd018fd953bcbe299f79619a4231e934633cd89a/87224193fb47c9da29a117979e6d5bc7.jpg)
![](https://freight.cargo.site/t/original/i/e2dfc7114976325eed1f1cccedd8d5b9c362619d400e043ef668aa213dff7171/1498440524981.jpeg)