AYR

Digital & Social Brand Campaign

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Role: Director

DP: Kevin C.W. Wong
Art Director: Jen Cast Galán
Editor: Poyi Lam
Production: Darlene Liebman

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Design Process

AYR (All Year Round) is an NYC-based female founded fashion brand that designs seasonless essentials for everyday life.

AYR’s Brief asked for a digital and social campaign featuring strong, real women of all ages on the streets of downtown New York.

This denim-focused spot is inspired by NY grit, old street photography, Vivian Maier, Saul Leiter, etc.