AYR


Digital & Social Brand Campaign

____
Role: Director
DP: Kevin C.W. Wong
Art Director: Jen Cast Galán
Editor: Poyi Lam
Production: Darlene Liebman




____

Design Process

AYR (All Year Round) is an NYC-based female founded fashion brand that designs seasonless essentials for everyday life.

AYR’s Brief asked for a digital and social campaign featuring strong, real women of all ages on the streets of downtown New York.

This denim-focused spot is inspired by NY grit, old street photography, Vivian Maier, Saul Leiter, etc. 









© COPYRIGHT 2019 MONIQUE AH-SUE | CREATIVE DIRECTOR + DIRECTOR