Bois Cheri Tea

Brand Identity

Role: Co-Creative Director
Co-Creative Director: Egan Cheung
Art Director: Jennifer Cast
Illustrator: Kevin C.W. Wong


Mark Twain wrote 'Mauritius was made first and then heaven; and heaven was copied after Mauritius.'

Bois Cheri is the local tea from Mauritius, an island in the Indian Ocean. The New York Times, The Four Seasons Hotels and Conde Nast Traveller have all recommended visiting this idyllic Tea Plantation. Bois Cheri's creative brief called for a brand identity re-design in order to promote the tea as premium in North America.

Their current loose leaf tea and tea bags packaging:

A sample of Mood Boards I created to inspire premium + luxury vibe:

The Dodo bird was endemic to Mauritius and it is an icon featured on money and postage stamps. Our design direction celebrates this now-extinct tropical creature.

                                                                                                        Illustration by Kevin C.W.Wong

Research at the tea factory in Mauritius: