Deloitte Canada
Economic Recovery Dashboard
Teaser Campaign
____
Role: Creative Director
Editors: Richard Lanthier, Maurizio Chen
Copywriter: Andy Gale
Marketing: Bill Hussey
Head of Agency: Deb Peterson
___
Design Process
The creative brief called for a social teaser to drive traffic to Deloitte’s Economic Recovery
Dashboard.
This dashboard takes a live look at Canada’s economy and prepares businesses for a post-pandemic recovery. Our campaign launched during COVID, but it was also the start of the spring 2020 season, so we were inspired by images of renewal, moving from dark to light and hopeful optimism ‘in bloom.’
This spot won ‘Best Creative’ at Deloitte’s International Green Globe Awards and ‘Linkedin Top 10 campaigns’
This dashboard takes a live look at Canada’s economy and prepares businesses for a post-pandemic recovery. Our campaign launched during COVID, but it was also the start of the spring 2020 season, so we were inspired by images of renewal, moving from dark to light and hopeful optimism ‘in bloom.’
This spot won ‘Best Creative’ at Deloitte’s International Green Globe Awards and ‘Linkedin Top 10 campaigns’