Deloitte Canada


Future of Canada Centre Catalyst 2030 Campaign

____
Role: Creative Director

Art Director: Jordan Bamforth
Design:: Julie Charron, Gabriel Czap-Coelho
Pr/Editor: Richard Lanthier
Animator: Edo Cuallo
Marketing: Bill Hussey, Merrin Gillies
Head of Agency: Deb Peterson




___

Design Process

Craig Alexander, Chief Economist at Deloitte Canada shared his insights on how we can create a thriving Canada in 2030.

Due to in-person filming restrictions, we were given Mr. Alexander’s webcast audio and asked to bring his voice to life. The goal was to drive viewers to download Deloitte’s Future of Canada Centre: Catalyst 2030 report.

The spot’s tone and visual style highlights the challenge, the path forward and the call for action to Canadian governments, business leaders, and citizens to work together.

                                                                                           



© COPYRIGHT 2021  MONIQUE AH-SUE | CREATIVE DIRECTOR + DIRECTOR
MADE BY INDUSTRY