Nickelodeon & YTV
Brand Campaign
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Role: Director
DPs: Zoe White/Pasha Patriki
Editor: Kevan Byrne
Production Designer: Mike Conte
Editor: Kevan Byrne
Production Designer: Mike Conte
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Design Process
I directed an Image Campaign for YTV.
The Brief asked to feature YTV live-action stars in the same environment as the network’s beloved animated characters. YTV wanted a white, graphic space that could showcase various animation styles seamlessly interacting with live-action.
I made these Mood Boards and Fashion Direction Boards to inspire Production Designer, Mike Conte and Stylist, Corey Ng.
Look is Pop-a-licious, minimal, mylar shine and Jeff Koons.
Fashion is relatable, but kid aspirational…shades of denim and neutrals with touches of colour + quirk.
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My Storyboards:
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Production Designer, Jean-Francois Campeau’s hamster wheel-inspired piece:
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Behind-the-scenes:
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The Brief asked to feature YTV live-action stars in the same environment as the network’s beloved animated characters. YTV wanted a white, graphic space that could showcase various animation styles seamlessly interacting with live-action.
I made these Mood Boards and Fashion Direction Boards to inspire Production Designer, Mike Conte and Stylist, Corey Ng.
Look is Pop-a-licious, minimal, mylar shine and Jeff Koons.
Fashion is relatable, but kid aspirational…shades of denim and neutrals with touches of colour + quirk.
![](https://freight.cargo.site/t/original/i/43c228a974acd338ea73e1fa31b53af42e276049672557ee4891652d13cd47f4/1.png)
![](https://freight.cargo.site/t/original/i/fc90a2e5e03b03041708632cb88f768aee51facb8b6108b115cdecb90dcddd89/2.png)
![](https://freight.cargo.site/t/original/i/f36a525a62a88c86eae1f1e70eb72e999900661392733c1584695e134d28aad7/3.png)
![](https://freight.cargo.site/t/original/i/9468f96af6951b6dadf26050f390a6522cdbfb7ea3164fa4979f010e8f5ae04d/4.png)
My Storyboards:
![](https://freight.cargo.site/t/original/i/28595da566e4f25a764e3c48cbea746d20f789436adb76a354f7f57027bddaa1/1.png)
![](https://freight.cargo.site/t/original/i/da756bbbaa6bf2bf792ac5a732bc1ea5a52d79f3917ce0d2d1930bad8ba5b18e/2.png)
Production Designer, Jean-Francois Campeau’s hamster wheel-inspired piece:
![](https://freight.cargo.site/t/original/i/e76c0b4f079ec9327a437c6276becdcafa7cffff9c77ca01b1d393d29e12f735/a.png)
Behind-the-scenes:
![](https://freight.cargo.site/t/original/i/a78b2de8cbf5967d5962ef98b1a9413bb249e91424c1607f5e6dad718733b59b/1.jpg)
![](https://freight.cargo.site/t/original/i/46a947d9a420365d1ea3ec5d159af0d1b46fe953b3f031b3be2a33e879702dee/2.jpg)
![](https://freight.cargo.site/t/original/i/6966847da801725a363b5574b255c613f0ebbb1d735b22d357ac758eeb6f5509/3.jpg)