Nickelodeon & YTV
Brand Campaign
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Role: Director
DPs: Zoe White/Pasha Patriki
Editor: Kevan Byrne
Production Designer: Mike Conte
Editor: Kevan Byrne
Production Designer: Mike Conte
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Design Process
I directed an Image Campaign for YTV.
The Brief asked to feature YTV live-action stars in the same environment as the network’s beloved animated characters. YTV wanted a white, graphic space that could showcase various animation styles seamlessly interacting with live-action.
I made these Mood Boards and Fashion Direction Boards to inspire Production Designer, Mike Conte and Stylist, Corey Ng.
Look is Pop-a-licious, minimal, mylar shine and Jeff Koons.
Fashion is relatable, but kid aspirational…shades of denim and neutrals with touches of colour + quirk.
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My Storyboards:
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Production Designer, Jean-Francois Campeau’s hamster wheel-inspired piece:
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Behind-the-scenes:
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The Brief asked to feature YTV live-action stars in the same environment as the network’s beloved animated characters. YTV wanted a white, graphic space that could showcase various animation styles seamlessly interacting with live-action.
I made these Mood Boards and Fashion Direction Boards to inspire Production Designer, Mike Conte and Stylist, Corey Ng.
Look is Pop-a-licious, minimal, mylar shine and Jeff Koons.
Fashion is relatable, but kid aspirational…shades of denim and neutrals with touches of colour + quirk.
My Storyboards:
Production Designer, Jean-Francois Campeau’s hamster wheel-inspired piece:
Behind-the-scenes:
