Nickelodeon & YTV


Image Campaign

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Role: Director
DPs: Zoe White/Pasha Patriki
Editor: Kevan Byrne
Production Designer: Mike Conte

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Design Process


I directed an Image Campaign for YTV.

The Brief asked to feature YTV live-action stars in the same environment as the network’s beloved animated characters. YTV wanted a white, graphic space that could showcase various animation styles seamlessly interacting with live-action.

I made these Mood Boards and Fashion Direction Boards to inspire Production Designer, Mike Conte and Stylist, Corey Ng.

Look is Pop-a-licious, minimal, mylar shine and Jeff Koons.

Fashion is relatable, but kid aspirational…shades of denim and neutrals with touches of colour + quirk.





My Storyboards:



Production Designer, Jean-Francois Campeau’s hamster wheel-inspired piece:



Behind-the-scenes:





© COPYRIGHT 2019 MONIQUE AH-SUE | CREATIVE DIRECTOR + DIRECTOR