W Network

Tessa Virtue & Scott Moir Olympics Campaign

___

Role: Director

DP: Pasha Patriki
Editor: Kevan Byrne
Production Designer: Jean-Francois Campeau

___

Design Process

I directed the Image Campaign for W Network’s “Tessa & Scott,” featuring Canada’s Olympic Ice-Dancing champions. The brief asked us to build on W’s current orange and white graphic look.

Here are my Mood Boards for the sports-meets-fashion look:

My Storyboards:

Behind-the-Scenes: