YTV

The Next Star
Commercial

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Role:Director
DP: Kevin C.W. Wong
Editor: Kevan Byrne
Art Director: Kate LaRue

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Design Process

I directed YTV’s The Next Star commercial. This spot celebrates the Top 6 contestants.

My concept is inspired by mirrors, infinity, reflections and “seeing kids from all sides.”

Mood Boards that I made to inspire Art Director, Kate LaRue:





Fashion direction: Geometrics, maximalist pattern on pattern, hyper color, fringe, ombre, patent reflections, fingerless gloves, street, Willow Smith and M.I.A.





Behind-the-scenes:


Photo credit: Kate LaRue and Andy Vanderkaay



© COPYRIGHT 2019 MONIQUE AH-SUE | CREATIVE DIRECTOR + DIRECTOR