The Next Star
Commercial
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Role:Director
DP: Kevin C.W. Wong
Editor: Kevan Byrne
Art Director: Kate LaRue
DP: Kevin C.W. Wong
Editor: Kevan Byrne
Art Director: Kate LaRue
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Design Process
I directed YTV’s The Next Star commercial. This spot celebrates the Top 6 contestants.
My concept is inspired by mirrors, infinity, reflections and “seeing kids from all sides.”
Mood Boards that I made to inspire Art Director, Kate LaRue:
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Fashion direction: Geometrics, maximalist pattern on pattern, hyper color, fringe, ombre, patent reflections, fingerless gloves, street, Willow Smith and M.I.A.
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Behind-the-scenes:
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Photo credit: Kate LaRue and Andy Vanderkaay
My concept is inspired by mirrors, infinity, reflections and “seeing kids from all sides.”
Mood Boards that I made to inspire Art Director, Kate LaRue:
Fashion direction: Geometrics, maximalist pattern on pattern, hyper color, fringe, ombre, patent reflections, fingerless gloves, street, Willow Smith and M.I.A.
Behind-the-scenes:
Photo credit: Kate LaRue and Andy Vanderkaay