W Network

Brand  Campaign

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Role: Director
DP: Pasha Patriki
Editor: Kevan Byrne
Production Designer:
Jean-Francois Campeau

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Design Process

I directed the W Network Image Campaign, which was a network re-brand.

The brief called for a new modern look with a lifestyle vibe. W asked that the campaign feature the network’s top stars such as the Property Brothers and Jillian Harris.

My concept was inspired by W’s round graphic logo and the orange & white colour palette.


Here are my Mood Boards:



…and more inspiration for Production Designer Jean-Francois Campeau: Baldessari graphic dots of color!



Alexander Rodchenko: dynamic diagonals and high/low angles



Dogville: minimal set and key graphic pieces which represent a grander space.



Umbrellas



Here are Fashion Direction Boards that I made to inspire Stylist, Corey Ng:





My Storyboards:



Storyboards come to life!



Behind-the-Scenes:





© COPYRIGHT 2019 MONIQUE AH-SUE | CREATIVE DIRECTOR + DIRECTOR