Brand Campaign
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Role: Director
DP: Pasha Patriki
Editor: Kevan Byrne
Production Designer:
Jean-Francois Campeau
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Design Process
I directed the W Network Image Campaign, which was a network re-brand.
The brief called for a new modern look with a lifestyle vibe. W asked that the campaign feature the network’s top stars such as the Property Brothers and Jillian Harris.
My concept was inspired by W’s round graphic logo and the orange & white colour palette.
![]()
Here are my Mood Boards:
![]()
…and more inspiration for Production Designer Jean-Francois Campeau: Baldessari graphic dots of color!
![]()
Alexander Rodchenko: dynamic diagonals and high/low angles
Dogville: minimal set and key graphic pieces which represent a grander space.
![]()
Umbrellas
![]()
Here are Fashion Direction Boards that I made to inspire Stylist, Corey Ng:
![]()
![]()
My Storyboards:
![]()
![]()
![]()
Storyboards come to life!
![]()
![]()
Behind-the-Scenes:
![]()
![]()
![]()
The brief called for a new modern look with a lifestyle vibe. W asked that the campaign feature the network’s top stars such as the Property Brothers and Jillian Harris.
My concept was inspired by W’s round graphic logo and the orange & white colour palette.
![](https://freight.cargo.site/t/original/i/e7bd767ab807dcce16cdf6404180ac7a0607f3bfcf7d231f8d24b443669cf988/w_network_west1.png)
Here are my Mood Boards:
![](https://freight.cargo.site/t/original/i/157c6371f1897871c53271a87dab312e74c9f632fbc25034397ea1d8545bc9f5/screen-shot-2014-12-23-at-11-54-40-am.png)
…and more inspiration for Production Designer Jean-Francois Campeau: Baldessari graphic dots of color!
![](https://freight.cargo.site/t/original/i/ace4cd29004724ed05b604cf9fcc852cf7d9d84450b7e8c07e02a73bf1386f54/2.jpg)
Alexander Rodchenko: dynamic diagonals and high/low angles
![](https://freight.cargo.site/t/original/i/5a424123084261b03de3451bf4faebaa7be38701b18bae4772e432fb00a80842/3.png)
![](https://freight.cargo.site/t/original/i/901ed2c0ec81c6b5876672259da7822efb15513dd34f085bcc7646d2d2aee687/5.jpg)
![](https://freight.cargo.site/t/original/i/ff0b910e5edeb2eb1ac52a6e2e41f5a65058762d4ba8f6bf61dc82104d4e8c6b/4.jpg)
Dogville: minimal set and key graphic pieces which represent a grander space.
![](https://freight.cargo.site/t/original/i/cfeddb9c590b237b250f2f7db29f2fed11119634a6ed6b20170a9d4a16046c99/6.jpg)
Umbrellas
![](https://freight.cargo.site/t/original/i/396d9f79110de9a4c9ff300c62bf152fd3d9fc73bef12207c3ab02cd7ada1f7c/7.jpg)
Here are Fashion Direction Boards that I made to inspire Stylist, Corey Ng:
![](https://freight.cargo.site/t/original/i/7e1550f0098e94d2a2b22680e181e17f25417a038d3d1b160d15a8bf14981de5/1.png)
![](https://freight.cargo.site/t/original/i/ceaf9869593dc54b4260a691ad71bbfe84840b4e5f2adc821aea6fb1ed3e3ad4/2.png)
My Storyboards:
![](https://freight.cargo.site/t/original/i/05361bfb0408e36ca0752e988e28d7b862f6527ddc472290cb5ac4a4f696070d/1.png)
![](https://freight.cargo.site/t/original/i/7c5829e1484bcfcabea1e0ef957dbdc28ae6649c2f120c7a97f9ffb380279eee/2.png)
![](https://freight.cargo.site/t/original/i/12e77a4a6fbf5468708158deb05f0f2e9df307fdfe444825b463f0616caacfc2/5.png)
Storyboards come to life!
![](https://freight.cargo.site/t/original/i/f11d520fca94cfc007edb3bdf0baf2e5ac0566b0b1c4e74d0bca679226b16c15/1.jpg)
![](https://freight.cargo.site/t/original/i/e5a6f6ea73bb6268ed9beefc2f8c87ebaa8aecc6f0f8eb0da99361b75ca384c1/2.jpg)
Behind-the-Scenes:
![](https://freight.cargo.site/t/original/i/1a91912e22889542850c549872ab21b89e690099c54c0eb9dba3c274b9b8a944/2.jpeg)
![](https://freight.cargo.site/t/original/i/302ac4e341f073077ba904754b0fb8073cc0e80ea444fff7bd147b85a6636d66/3.jpeg)
![](https://freight.cargo.site/t/original/i/3f9b4f81cff1c2f5f685a8053469b961be939390a7be331893ca2f2d9f199b75/4.jpg)