Brand Campaign
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Role: Director
DP: Pasha Patriki
Editor: Kevan Byrne
Production Designer:
Jean-Francois Campeau
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Design Process
I directed the W Network Image Campaign, which was a network re-brand.
The brief called for a new modern look with a lifestyle vibe. W asked that the campaign feature the network’s top stars such as the Property Brothers and Jillian Harris.
My concept was inspired by W’s round graphic logo and the orange & white colour palette.
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Here are my Mood Boards:
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…and more inspiration for Production Designer Jean-Francois Campeau: Baldessari graphic dots of color!
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Alexander Rodchenko: dynamic diagonals and high/low angles
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Dogville: minimal set and key graphic pieces which represent a grander space.
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Umbrellas
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Here are Fashion Direction Boards that I made to inspire Stylist, Corey Ng:
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My Storyboards:
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Storyboards come to life!
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Behind-the-Scenes:
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The brief called for a new modern look with a lifestyle vibe. W asked that the campaign feature the network’s top stars such as the Property Brothers and Jillian Harris.
My concept was inspired by W’s round graphic logo and the orange & white colour palette.
Here are my Mood Boards:
…and more inspiration for Production Designer Jean-Francois Campeau: Baldessari graphic dots of color!
Alexander Rodchenko: dynamic diagonals and high/low angles
Dogville: minimal set and key graphic pieces which represent a grander space.
Umbrellas
Here are Fashion Direction Boards that I made to inspire Stylist, Corey Ng:
My Storyboards:
Storyboards come to life!
Behind-the-Scenes:
